With RISE. RISK. REPEAT. we are entering a new era.

 

A more modern and clean design that retains its original form will accompany us into the future. 

 

Tradition and modernity are at the heart of our new identity and our logo perfectly sums up our efforts to enter a new era while remaining true to ourselves.

 

First introduced in 1924 and adapted over the years, our crest has accompanied us in our greatest successes and in our evolution. Now, a new crest to symbolize a new era. 

 

 

New, more vibrant colors - DARING RED and REGAL GOLD - combined with a more minimalist design characterize our updated logo. We've proudly worn our crest throughout our nearly 100-year history,
and we'll continue to do so in the new era ahead.